Running a business from home is probably what gets most people to create an online store. And while starting the store is simple enough, getting good ranking on the search engines, getting your customers to buy your products and keep them coming back is what makes running the store difficult. However, so many people out there are doing it that there is absolutely no reason why you shouldn’t be able to. If you, however, are in the need for some help, here are three things you should consider doing when creating your online store.
Carefully chose your platform
When choosing your ecommerce platform, the best advice we can give you is to go for one that is already popular. This is a good idea because unlike specialized custom solutions, the popular platforms have great customer support, as well as a good community of users that are already using it, and they also have the ability to produce stunning looking online store and most of the time you don’t even need to do any sort of customization. When it comes to ecommerce platforms, we recommend something like Shopify or BigCommerce.
Check out the competition
No matter what kind of website you are running, knowing what the competition is up to is essential when creating your online store. The best thing for you to do is go on a search engine and search a keyword that you are planning to use as a part of your business, see what comes up and compare the given results. If you happen to come across old websites that are badly designed, then you are in luck and have a very good chance of selling in that niche. However, if you come across websites that are new, beautifully designed and doing well from a sales stand point, then you need to think hard whether you can actually compete with them and see what it is that you can offer your customers that they don’t.
Try your best to be unique
Probably the worst thing that you can do when creating an online store is use the descriptions and photographs sent to you by the manufacturer of the product that you are selling. This is a bad idea because, unless you are actually producing your own product, you are probably not the only person to have that material and that means that you will have the same content as hundreds of other online stores already out there. Even if you are selling a product that other sell, you can still be unique. Try rewriting the product descriptions and put your own creative spin on them, enough to make you stand out, but no too much so that your customers don’t know what the product does. Also, it is probably best to take your own product images and make sure that you take an image of every angle of the product. You can also use something like the jQuery plugin to make a 360 view of the photos that can be rotated.
With all of the online stores already created, is it no doubt tougher than ever to create a store that is successful and that will attract customer’s attention. However, using these tip should be enough to help you create an online store that will be unique and recognizable amongst all of the other ones out there.